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The Funnel Hacker’s Cookbook

Online Marketing Expert Russell Brunson’s new software is designed to boost cash conversions in six industries

Today it seems like business success should be a few clicks away for any enterprising entrepreneur: You have a great idea for a product or service that can change the world, you put up a website, do some social media marketing and voila, you’ve got the next unicorn. But for the vast majority of would-be online entrepreneurs, it doesn’t work out that way.

According to many estimates, nine out of ten start-ups fail. There are many reasons why, but cash flow problems remain a top cause. Many great ideas die on the vine while their creators are trying to figure out how to convert prospects to sales.

For more than 13 years, Internet marketing expert Russell Brunson has been helping budding entrepreneurs crack the code to wealth and success. Russell and his company ClickFunnels empower entrepreneurs to stop wasting money on marketing, branding and websites that don’t convert; in their place, ClickFunnels offers a simple, one-stop solution: sales funnels.

ClickFunnels is a SaaS software that lets people design and create their own sales funnels: sales pages, landing pages, order forms and membership sites to manage the entire sales and marketing process. ClickFunnels helps anyone who has anything to buy or sell do so in the most effective and efficient way.

How effective is this approach? Using its own technology to grow, ClickFunnels has become the fastest growing, self-funded SaaS start-up company in the world, building a $360 million business with no venture capital assistance.

“I meet with a lot of growth equity, private equity people who have been trying to give us money and we’re not taking any capital on,” says Dave Woodward, ClickFunnels Chief Business Development Officer. “The thing they are always fascinated by is ‘how in the world are you guys growing as fast as you are without capital?”

“It’s fascinating to talk with these guys because they say, ‘If what you are saying actually works, you guys are going to change the world.’”

The phenomenal growth of ClickFunnels is a product of several factors, including the fact that “we eat our own dog food,” Woodward says. The company is able to offer 14-day free trials to those who provide a credit card number because it uses eight sales funnels of its own to acquire customers, reducing its customer acquisition costs to near zero.

This strategy is built upon Brunson’s acumen as an online marketing genius, according to an article in Forbes.

“The competitive advantage that Brunson holds over your average founder is one of deep entrenchment in the Internet marketing space,” writes software engineer, blogger and serial entrepreneur R.L. Adams. “He lives, breathes and feeds off of the analytics, able to meticulously scrutinize sales copy, tightly twist and concoct high-converting offers, and pick apart the resultant traffic until he's created a proverbial cash machine. As each cash machine comes online, he adds to an army of money-on-autopilot systems that are constantly enriching his vast and ever-growing digital empire while he sleeps.”

Systemizing this process for other entrepreneurs is what ClickFunnels is all about, along with having lots of fun while doing it. The company recently hosted hundreds of heavy hitters in the world of viral social media marketing, including Gary Vaynerchuk and viral marketing experts the Harmon Brothers, to launch the company’s new viral video. While at it, they set the Guinness Book of World Records for the largest game of bubble soccer.

Russell is author of “Expert Secrets: The Underground Playbook for Finding Your Message, Building a Tribe, and Changing the World.” ClickFunnels offers dozens of customized sales funnels to convert website visitors into customers for entrepreneurs in six categories:

1. e-Commerce
2. Information Products
3. Professional Services including doctors, dentists, attorneys, CPAs, chiropractors, financial planners, etc.
4. Retail (Selling to Consumers)
5. Network Marketing
6. Business To Business

How it works in three easy steps:

Step #1: Pick A Sales Funnel. Choose from among dozens of funnels scientifically pre-designed to sell your type of product in “The Funnel Hacker’s Cookbook.”

Step #2: Pick Your Page Design. Select from among options that could be easily mistaken for expensive, custom-designed pages.

Step #3: Modify The Page. After creating a funnel in seconds, you can change headlines, add in your own images, insert videos, add countdown clocks and more options to make it your own and maximize your results.

ClickFunnels is designed to replace your current website, shopping cart and email auto-responders with an all-in-one solution. It’s about giving entrepreneurs the power to turn their ideas into reality, and into money.

Download a One Pager for ClickFunnels.

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