Welcome to the online press kit for ClickFunnels

ClickFunnels is a revolutionary online sales and marketing software, designed for entrepreneurs and business owners who want to market their services and products online.

It's a simple-to-use, all-in-one marketing solution that enables you to set up online sales funnels, websites, shopping carts, memberships, email follow-up sequences, and more — all without needing to know code, design, or hire an expensive marketing team.

ClickFunnels is built to be used by entrepreneurs at any level, whether a brand-new business, established company, a side-hustling stay-at-home Mom, or even a hot dog vendor.


Prior to ClickFunnels, the average business owner had never even heard of sales funnels — let alone SaaS marketing tools — but co-founder and CEO Russell Brunson’s obsession with teaching online sales funnels through his software has changed the online landscape permanently by popularizing the term “sales funnel.”

Brunson’s marketing brilliance, combined with the rapid adoption and success stories in their core base of users, ClickFunnels has generated more than $100 million in sales and currently supports 67,000 customers, making it the fastest-growing, non-VC-backed company in the world. Posting growth of 4,232 percent in three years, ClickFunnels ranked 76th on the 2018 Inc. 5000 List of the fastest growing private companies in America.

In just three years, ClickFunnels has helped 373 business owners cross over the $1,000,000 mark, with 23 of them continuing to scale to $10,000,000 and beyond.

ClickFunnels’ biggest fan is CEO and co-founder Russell Brunson. Brunson built ClickFunnels with his business partner Todd Dickerson, launching in September 2014. A millennial marketing genius and the original “Funnelhacker,” Brunson is recognized by industry peers like Tony Robbins and Gary Vaynerchuck.


ClickFunnels software allows users to choose from a variety of templates, making it easy for someone without a lot of tech skills to setup a simple sales funnel or website in minutes. Or, ClickFunnels can be used as the foundational marketing platform of a Fortune 500 company, by using its robust customization features for a completely custom marketing solution.

More than just a SaaS company and software, ClickFunnels also builds marketing training programs to teach aspiring entrepreneurs, armed with just an idea, how to get up and running quickly and profitably. Within their growing community of over 100,000 business owners (calling themselves “funnelhackers"), they’ve become known as the company that turns everyday people into millionaires.


Online sales funnels are a series of strategically designed webpages and emails that prospects walk through when they first come in contact with an advertisement from a business. Most first-time prospects are “cold” — they don’t know the product or service at all — so they need to see and experience several specific things in order to pull out their credit card and become a customer.

Traditional marketing typically involves sending customers from an ad to a normal website, where the business owner quickly loses control of where and what the user is clicking. With ClickFunnels, customers are sent into a sales funnel, which shows them exactly what information they need to take the next step, and then the next step, etc. raising the likelihood of a sale.

Once that sale is made, the funnel then introduces complimentary add-on offers to raise the value of the purchase; if the user exits the funnel before buying, the service follow up messages in hopes of recovering the lost sale.


For every $100 a normal website makes, a ClickFunnels sales funnel earns $640, giving business owners 540% more revenue, making them more competitive in the marketplace and more profitable.

ClickFunnels allows a business owner to design the specific steps a customer will take before, during, and after purchase, all while teaching them what types of templates to use and why. Users can get a free two-week trial and then sign up with an affordable monthly subscription, virtually replacing all other marketing tools a business owner will ever need.


The company’s mission is designed to empower entrepreneurs to spread their message and products to change lives, but as a company they also give back in other ways. ClickFunnels supports non-profits such as World Teacher Aid, which helps build schools in Africa, and Operation Underground Railroad, a global non-profit that rescues children from sex trafficking.

Download a One Pager for ClickFunnels.

PRESS RELEASE 10/22/18 ClickFunnels Ranked 76 by Inc. Magazine
PRESS RELEASE 10/4/18 ClickFunnels Ranked No. 31 on Entrepreneurs List of Top Company Cultures
PRESS RELEASE 7/19/18 Russell Brunson Chosen Entrepreneur of the Year in 2018
PRESS RELEASE 6/6/18 ClickFunnels Honors BSU Football Coach Bryan Harsin
PRESS RELEASE 6/2/18 Brunson EY Entrepreneur Of The Year® in Utah Region

To learn more, go to www.ClickFunnels.com.